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Public Relations Campaign Plan Template, Page 6

Appearances, Tours and Display Opportunities

In order to establish and maintain a high visibility image in the community, it is important to identify opportunities for personal visits and appearances to [YOUR ORGANIZATION NAME] projected by the target publics. In order to take advantage of these opportunities we will:

  • Research, design, organize, update and maintain trade show display booth
  • Identify appropriate trade show opportunities at school/business/educational/community trade shows/expos on year-round basis
  • Schedule and arrange for booth setup at trade shows, career fairs, schools, etc.
  • Develop materials and incentives to draw customers to trade show booth
  • Recruit staff volunteers to assist with display staffing
  • Train staff on booth set up, to include obtaining contacts for follow-up and evaluation
  • Develop materials and incentives to draw customers to trade show booths
  • Make speeches as required
  • Write speeches as required


Increase and maintain visibility with general public by appearance in community parades. Supervise making application, obtaining insurance forms, help coordinate recruiting volunteers to appear, write description for announcer, publicize participation.

Additional promotional ideas

  • Award/recognition banquets
  • Award/recognition/networking breakfasts
  • Award/recognition/networking luncheons/business after hours
  • Make buttons promoting events
  • Provide certificates of recognition
  • Join chambers of commerce
  • Join service clubs
  • Obtain a proclamation from the mayor/governor promoting your special day/month
  • Write a newspaper column about your services

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