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Public Relations Campaign Plan Template, Page 5

Descriptive Brochures

Research, design, write and produce brochures giving information on specific programs available through your organization. Distribute brochures to target publics including business and industry, current and prospective donors, volunteers and clients` through mailed requests as well as through various public and private entities.


Design and produce fliers as needed for programs. Distribute via mail, email and through advisory committees, temporary agencies, chambers of commerce, boards of Realtors, etc.

Promotional Materials

Research, write, design and produce appropriate promotional materials as needed, including invitations, hand-outs, letters, etc.

Work with staff members on development and delivery of appropriate printed materials packages as needed for direct mail and/or personal contact.

Video and Website Materials

In the ongoing effort to more effectively reach the audience targets with information about [YOUR ORGANIZATION NAME], explore opportunities for Internet access, including development of a [YOUR ORGANIZATION NAME] website and publicize website access information/address.

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