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Public Relations Campaign Plan Template, Page 3


Increase enrollment, heighten public awareness and enlist active moral and financial support for [YOUR ORGANIZATION NAME] as a [list type of resource] for the [give community name].


Utilize proven communications tools to effectively reach the target audiences.

Tactics: Staff Recognition

Recognize and reinforce staff recognition of the important role each member plays in the public image of [YOUR ORGANIZATION NAME]

  • Invite staff participation in public relations activities

  • Provide a paging system to provide immediate assistance

  • Promote staff via news releases, email and web features, news pictures, radio/television appearances and interview opportunities as appropriate

  • Assist staff in obtaining speaking opportunities

  • Assist staff in preparing for appearances at expos, trade shows, fairs, parades, etc. 

  • Promote image of [YOUR ORGANIZATION NAME] by publicizing success stories of volunteers and staff through monthly awards in publications/ press/email

  • Develop and present award certificates and prizes to client, volunteer and staff winners.

  • Publicize awards through appropriate media including "hometown" news items.

Open House

Enhance visibility and image through annual public open house. Establish committee. Write and supervise production of appropriate materials. Design interactive activities/entertainment for guests. Prepare budget. Coordinate invitations and events. Publicize event. Use an Event Plan Checklist!

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