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Public Relations (PR) Campaign Plan Template

The goal and objectives of the public relations plan should be stated clearly and simply. The goal is the broad statement of the desired outcome. The objectives or specific purposes to be achieved in accomplishing the goal should, insofar as possible, be stated as measurable outcomes.


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 Public Relations (PR) Campaign Plan Categories. Select those areas most appropriate to your organization.


Public Relations Campaign Plan Template


The [YOUR ORGANIZATION NAME] staff will develop and implement a comprehensive public relations plan and timeline that fits the budget, targets the desired markets and promotes the [YOUR ORGANIZATION PRODUCT OR SERVICE]. The objectives of our promotional efforts will be to:

  • Increase awareness of available services
  • Increase donations
  • Position [YOUR ORGANIZATION NAME] as a positive, vital force in the community
  • Establish viable working partnerships with business and industry [or other group(s)]
  • Increase positive recognition, enthusiasm and support for [YOUR ORGANIZATION NAME] as a leader in delivery of quality [list services]. 
  • This strong, working public relations plan will include:
  • Identifying and targeting existing markets
  • Identifying and targeting partnership opportunities for business and industry [or other groups]
  • Identifying reasonable timelines to achieve the desired goals
  • Developing appropriate tools to effectively communicate the desired message or messages to [YOUR ORGANIZATION NAME] target markets as follows:

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