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Sample Event Plan, Sending Press Releases

Press Releases  Complete Sept. 1, 20XX
Write and distribute media advisories to appropriate media outlets 2-3 weeks before the event.
Sound: Complete Sept. 15, 20XX
On-site inspection by the audio-visual company takes place
Press Releases  Complete Sept. 25-28
Distribute press release and kits to key media 3-5 days prior to event.
Attendance Numbers
to Staff and Caterer:
Compete Sept. 25
Press Releases Complete Sept. 29
Follow-up with press day prior to event
Physical Set-Up/Staff Walk-Through Complete Sept 30, 20XX.
Displays and signs strategically placed throughout the event area.
Staff walk through with greeters assigned to specific areas on the tour, floaters to move the guests along on the tour and actively mingle.
Event Day
Thank you Notes Complete by October 8, 20XX
Staff/Event Team Critique October 8, 20XX

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