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Sample Event Plan, Assembling Press Kits

Press Kits Begin July 1. Complete Sept. 1, 20XX
50 press kits (media only). These press kit materials should be assembled in folders and also be available on the website. They should include:
  • Brochures describing school and courses
  • Student accomplishments
  • Copies of school and student spokesperson names, biographies and head shots(both hard copies and electronic versions)
Hand-outs Begin preparing July 1.
Complete by Sept. 20, 20XX
Handouts include school and registration information, also available as download on website

Displays                                                                                                     Begin preparing July  1

Signage Complete by August. 1, 20XX
Directional, welcome and other event signs in place by Sept. 29.
Invitations Complete by Sept. 1, 20XX
Send 2000 invitations. Include map and parking instructions.
RSVP team in place
Staff Complete signup by August 1, 20XX
Two people will man the registration table. An additional 8-10 people will be available to visit and mingle with guests.
Two event coordinators will be on hand to answer questions.
All staff recruiters will be available to personally lead tours through the school.
Tours should be no larger than 10 per group.
Classroom activities Due  August 1, 20XX
Descriptions of classroom activities complete. These are interactive projects that require participation by visitors.
Staff and Student Spokesperson Training Complete Sept 1, 20XX
Spokespersons available and prepped for program and press interviews. Staff training complete.

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