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Important Steps to Review Before Sending Your News Fact Sheet or News Release

Reviewing these important steps will help you know where to send your information. Knowing your audience tells you where they tune in on the dial, what they watch and what they read.

1. Who is your audience?

Think about which group of people would be most interested in your news release. Who are they? Are they mostly men? Are they young, between 18 and 25? Is it mostly women? Are they between 30 and 50?

Are they older or younger? Where do they live? What is their income level? What are their interests? Do they like sports? Do they like travel? Do they read or watch TV? Do they have easy access to the media outlet you are sending to? The more you know about your audience, the easier it is to figure out how to get your message to them.

2. Who are the media?

The media or the press are all of the newspapers, magazines, trade publications, radio and television stations, wire services -- like the Associated Press  -- and internet outlets like websites and blogs that deliver messages to large segments of the public.

Each media outlet has a specific audience. For example, think about the radio stations you listen to. The people who listen to the Top 40 station are different than the people who listen to the Easy Listening station.

Or, look at the newspapers, magazines  and online sources that you read. The audience for the sports pages and muscle magazines is different than the audience for the women's pages and beauty magazines andor websites.

If you want to know who is watching a particular station, watch the ads. They will tell you who the audience is. Same thing for  online publications and blogs,newspapers and magazines. Look at the ads and they will you who is reading.

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