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Designing Your Website, Page 3


Does the site make it easy for the customer to navigate back and forth? Can the viewer move easily between pages? Is it easy to find things? Is there a function that lets a customer type in keywords to search? Is it easy to return to the home page without being tossed out of the site?


An important feature of the website is ability to obtain instant feedback from viewers. Is your contact information easy to find? Do you provide email and phone information? Do you respond to feedback quickly?

NOTE: We used to expect email response within 24 hours of a request. Now we pretty much expect instant answers.  In business, it's a good idea to let people know how quickly you will return email and when.  Be specific.  "I will return email as soon as possible and within 24 hours, weekdays between 9 a.m and 5 p.m.

Type style

Is the type style or face easy to read, or do you have to work at it? Is the type style appropriate for the amount of copy? Are there too many type styles in the site, making it look confusing and cluttered?

NOTE: On a computer monitor serif types are usually ok to use for headlines and small amounts of copy. This is TIMES ROMAN, a serif type. It has little curlicues on the ends of the letters. Most of us learned to read in books that used Serif typefaces. Serif type is easier to read on hard copy.

However, online Sans serif type is a better choice. It is easier to read. The most popular sans serif type is called Helvetica or Arial on many computers. This is Arial, a type without any serifs or curlicues on the letters.


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