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Cause Marketing, Community Promotions

Community cause promotions

Also known as cause marketing, these are ways business get involved in the community.  Customers appreciate and support the businesses that support their community. 

Here's an example of how your company can get involved in the community. Helping Hands.

People like to help others. In this promotion, employees work with community organizations helping disabled and senior citizens to beautify their neighborhoods. Some suggested tasks are:

  • Refinish playground equipment

  • Paint over graffiti

  • Paint and repair facilities used to house battered women

  • Wash windows and exterior of senior citizen homes

  • Yard cleanup for senior citizens

  • Painting and general clean up of homeless shelter

  • Plant flowers/shrubs, clean up landscaping in city parks

  • General clean up

Here are some additional ideas for becoming involved in your community.  You may wish to produce these community events on your own, or become a sponsor of like events in your community.  Look at sponsoring community events to see what you should expect.

  • Back-to-School children's safety campaign

  • Blood drive

  • Butterfly gardening

  • Child safety seat inspection clinic

  • Community health fair

  • Dog/owner look-a-like contest

  • Neighborhood walk for charity

  • Pet parade and animal blessing

  • Scholarship programs

  • Seminars

  • Speakers' bureau

  • Vaccination drive

  • Voter registration drive

  • World's biggest garage sale for charity

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