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Sponsorship Proposal Template

Sample sponsorship package template

The following samples are based on successful sponsor packages that contain benefit ideas for differing sponsorship giving levels. The levels are listed as Platinum, Gold, Silver, Bronze and Kids. The names and numbers given are arbitrary and are designed to reflect how organizations delineate levels of sponsorship.

Organizations often name the levels to reflect their individual identities. Each of the sponsorship levels below lists common sponsor benefits. Select/add those that most accurately reflect the benefits your organization could provide. Calculate the value of each benefit and provide accurate numbers.

Remember that television coverage/placement can be very important to potential sponsors.

A professional proposal sponsor letter is critical. If you appear unprofessional, then you decrease your chances of getting funding. 

Platinum Sponsorship $10,000

Sponsor business name or logo prominently displayed in advertisements including:

  • [INSERT NUMBER] Recruitment ads in [INSERT NAMES OF MEDIA]
  • [INSERT NUMBER] Volunteer ads in [INSERT NAMES OF MEDIA]
  • [INSERT NUMBER] Location ads in [INSERT NAMES OF MEDIA]
  • [INSERT NUMBER ] Thank You ads in [INSERT NAMES OF MEDIA]
  • [ Up to $XXX,XXX in advertising value]
  • One-half page ad in the daily newspaper with a distribution totaling over XXX.XXX
  • Main stage signage for jazz concert
  • Live on-stage public address system mentions on concert day
  • 10' x 10' Festival booth space
  • 15 VIP reserved seats and parking for concert
  • Admission tickets for employees [up to 30]
  • Full-page advertisement for your business in Festival program
  • Your company logo on all Festival printed materials
  • Your business name mentioned on a minimum of 40 television promotional spots [up to $XX.XXX in advertising value]
  • Your business name or logo on all Festival T-shirts worn by more than XXX volunteers throughout the Festival
  • Your business name included in the Chamber of Commerce annual report
  • Invitation to the annual Festival Donor Recognition Luncheon
  • Inclusion in all radio public service announcements
  • Inclusion in all press releases
  • Inclusion in all web site announcemens, emails and social media postings.

Gold Sponsorship $5,000

Sponsor business name or logo prominently displayed in advertisements including:

  • [INSERT NUMBER] Recruitment ads in [INSERT NAMES OF MEDIA]
  • [INSERT NUMBER] Volunteer ads in [INSERT NAMES OF MEDIA]
  • [INSERT NUMBER] Location ads in [INSERT NAMES OF MEDIA]
  • [INSERT NUMBER ] Thank You ads in [INSERT NAMES OF MEDIA]
  • [Up to $XXX,XXX in advertising value]
  • One-fourth page ad in the newspaper with a distribution totaling over XXX,XXX
  • Main stage signage for jazz concert
  • Live on-stage public address system mentions on concert day
  • 10' x 10' Festival booth space
  • 12 VIP reserved seats and parking for concert
  • Admission tickets for employees [up to 20]
  • Your business name or logo on all Festival T-shirts worn by more than XXX volunteers throughout the Festival
  • Your business name included in the Chamber of Commerce annual report
  • Invitation to the annual Donor Recognition Luncheon
  • Inclusion in all press releases
  • Inclusion in all web site announcements, emails and social media postings.

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