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Request For Proposal For Public Relations Services Template

Overview

This is a request for a public relations proposal for [INSERT YOUR COMPANY NAME].

The proposal should incorporate the development of a public relations plan and the following activities: media relations, relationship building with appropriate centers of influence, and community relations activities that support overall marketing messages for [INSERT YOUR COMPANY NAME].

There will be several unique opportunities for [INSERT YOUR COMPANY NAME] in [INSERT YEAR 20XX].

We anticipate these activities would include the following:

  • Arranging local media coverage include interviews and appearances
  • Identifying and training key spokespersons from our company
  • Identifying key organizations to which our personnel should belong
  • Identifying and assisting with placing our personnel on appropriate boards and commissions
  • Creating and coordinating special events
  • Identifying possibilities for speaking engagements and appearances
  • Identifying additional public relations opportunities within the designated budget

The proposal should be based on a yearly budget of approximately $xx,xxx for fees and expenses. The deadline for submitting this proposal is [INSERT TIME AND DATE]. Address the proposal to: [INSERT YOUR COMPANY DESIGNATED PERSON NAME AND ADDRESS].

We are soliciting proposals from approximately [INSERT NUMBER]. Upon review of submissions, we will interview [INSERT NUMBER HERE ] firms.

All proposals should include: (SELECT ALL THAT APPLY)

  • Recommended key messages, primary program elements and evaluation criteria
  • Estimate to develop a public relations plan
  • Detailed budget and timeline
  • List of proposed team members, including biographies, billing rates and level of participation in the account
  • Brief case histories that illustrate ability and experience in [name desired area/s]
  • List of current and former clients in [name area/s] or related fields for whom you have worked in a similar vein, including independent contractors
  • Explanation of PR firm's billing procedures including rates, mark-ups, etc. References

All proposals will evaluated on: (SELECT ALL THAT APPLY)

  • Demonstrated expertise in and understanding of [INSERT NAME OF INDUSTRY].
  • Understanding of and ability to meet our goals and objectives.
  • Firm and personnel qualifications and experience with weight given to experience of account team.
  • Ability of proposal to be executed within budget.

 

About Us

[INSERT BRIEF OVERVIEW OF YOUR COMPANY. INCLUDE YOUR MISSION STATEMENT, NUMBER OF EMPLOYEES, STANDING IN INDUSTRY, RANGE OF RESOURCES].

Our customers

[INSERT INFORMATION ABOUT CUSTOMERS/PATRONS. BE AS SPECIFIC AS POSSIBLE.]

EXAMPLE: OUR CUSTOMERS ARE SMALL BUSINESSES WHO WANT TO MAKE WISE DECISIONS ABOUT PUBLIC RELATIONS AND WHO HAVE LIMITED BUDGETS.

Our primary competitors are: [INSERT NAMES OF PRIMARY COMPETITORS].

Prior media exposure.

[INSERT RECENT EXAMPLES OF MEDIA COVERAGE OR STATE THAT MEDIA COVERAGE IS LIMITED OR NONE.]

Our key messages:

[INSERT COMPANY MARKETING MESSAGES].

Example:

  • We provide hands-on, personalized customer service in [INSERT AREA]
  • Our qualified experts are industry leaders
  • We provide comprehensive, high quality services to help people make wise decisions
  • We have been in business for XX years
  • We provide practical solutions to client problems and concerns

Business/public relations priorities:

[INSERT COMPANY GOAL AND OBJECTIVES]

Example:

  • Position our company as experts in the field
  • Build costumer confidence and trust in our business
  • Help us bring credibility to the industry
  • Build public interest in and awareness of our product or service
  • Position our company as a potential service provider for employees
  • Cultivate diverse markets demographically and psychographics
  • Raise brand awareness though philanthropic activities and sponsorships
  • Attract, retain and motivate employees

Questions

Please call [INSERT CONTACT NAME AND PHONE OR EMAIL] if you need additional information or have any questions no later than [INSERT DEADLINE FOR QUESTIONS].

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