Request For Proposal For Public Relations Services Template

Overview

This is a request for a public relations proposal for [INSERT YOUR COMPANY NAME].

The proposal should incorporate the development of a public relations plan and the following activities: media relations, relationship building with appropriate centers of influence, and community relations activities that support overall marketing messages for [INSERT YOUR COMPANY NAME].

There will be several unique opportunities for [INSERT YOUR COMPANY NAME] in [INSERT YEAR 20XX].

We anticipate these activities would include the following:

• Arranging local media coverage include interviews and appearances
• Identifying and training key spokespersons from our company
• Identifying key organizations to which our personnel should belong
• Identifying and assisting with placing our personnel on appropriate boards and commissions
• Creating and coordinating special events
• Identifying possibilities for speaking engagements and appearances
• Identifying additional public relations opportunities within the designated budget

The proposal should be based on a yearly budget of approximately $xx,xxx for fees and expenses. The deadline for submitting this proposal is [INSERT TIME AND DATE]. Address the proposal to: [INSERT YOUR COMPANY DESIGNATED PERSON NAME AND ADDRESS].

We are soliciting proposals from approximately [INSERT NUMBER]. Upon review of submissions, we will interview [INSERT NUMBER HERE ] firms.

All proposals should include: (SELECT ALL THAT APPLY)

• Recommended key messages, primary program elements and evaluation criteria
• Estimate to develop a public relations plan
• Detailed budget and timeline
• List of proposed team members, including biographies, billing rates and level of participation in the account
• Brief case histories that illustrate ability and experience in [name desired area/s]
• List of current and former clients in [name area/s] or related fields for whom you have worked in a similar vein, including independent contractors
• Explanation of PR firm's billing procedures including rates, mark-ups, etc. References

All proposals will evaluated on: (SELECT ALL THAT APPLY)

• Demonstrated expertise in and understanding of [INSERT NAME OF INDUSTRY].
• Understanding of and ability to meet our goals and objectives.
• Firm and personnel qualifications and experience with weight given to experience of account team.
• Ability of proposal to be executed within budget.

 

About Us

[INSERT BRIEF OVERVIEW OF YOUR COMPANY. INCLUDE YOUR MISSION STATEMENT, NUMBER OF EMPLOYEES, STANDING IN INDUSTRY, RANGE OF RESOURCES].

Our customers

[INSERT INFORMATION ABOUT CUSTOMERS/PATRONS. BE AS SPECIFIC AS POSSIBLE.]

EXAMPLE: OUR CUSTOMERS ARE SMALL BUSINESSES WHO WANT TO MAKE WISE DECISIONS ABOUT PUBLIC RELATIONS AND WHO HAVE LIMITED BUDGETS.

Our primary competitors are: [INSERT NAMES OF PRIMARY COMPETITORS].

Prior media exposure.

[INSERT RECENT EXAMPLES OF MEDIA COVERAGE OR STATE THAT MEDIA COVERAGE IS LIMITED OR NONE.]

Our key messages:

[INSERT COMPANY MARKETING MESSAGES].

Example:

• We provide hands-on, personalized customer service in [INSERT AREA]
• Our qualified experts are industry leaders
• We provide comprehensive, high quality services to help people make wise decisions
• We have been in business for XX years
• We provide practical solutions to client problems and concerns

Business/public relations priorities:

[INSERT COMPANY GOAL AND OBJECTIVES]

Example:

• Position our company as experts in the field
• Build costumer confidence and trust in our business
• Help us bring credibility to the industry
• Build public interest in and awareness of our product or service
• Position our company as a potential service provider for employees
• Cultivate diverse markets demographically and psychographics
• Raise brand awareness though philanthropic activities and sponsorships
• Attract, retain and motivate employees

Questions

Please call [INSERT CONTACT NAME AND PHONE OR EMAIL] if you need additional information or have any questions no later than [INSERT DEADLINE FOR QUESTIONS].

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Request for Proposal (RFP) for Public Relations Services - $16.99

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