Daily and Weekly Newspapers, Magazines and Wire Services
Provide copy and information for Cable TV and public access channels
33Feed ideas to business editors
Feed ideas to entertainment editors
Contact picture desks on photo opportunities
Feed stories and ideas for live coverage
Provide materials for publication website
Performance Measures:
Increased awareness and exposure resulting in increased support and enrollment.
Advertising
Goal:
Increase enrollment and awareness of [YOUR ORGANIZATION NAME] among target publics.
Strategy:
Develop appropriate advertising budgets and materials, research opportunities and place ads in media which fit the target markets as required for [YOUR ORGANIZATION NAME].
Tactics:
Budget and place buys for TV, radio, Internet and print advertisements
Script, film, supervise production of video advertisements
Create and produce print advertisements
Script and distribute broadcast PSAs as required
Budget and place telephone directory advertising
Buy and design billboards/busboards
Performance Measures:
Increased exposure to target audiences resulting in increased awareness and assistance.
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