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Public Relations Campaign Plan Template, Page 2

 Internal Markets

  1. [YOUR ORGANIZATION NAME] clients
  2. Board members
  3. Staff
  4. Advisors/committees
  5. Vendors
  6. Alumni
  7. Volunteers
  8. Additional internal audiences identified by your organization

External Markets, Current and Potential

  1. General population markets including the following current and potential markets in [city/state/region]:
    • Families and individuals seeking assistance from your organization
    • Women
    • Men
    • Elderly
    • Adolescents
    • Children
    • Donors
  2. Business and economic community including
    • Employers
    • Referral agencies and social support organizations
  3. Community service leaders and organizations
  4. Political markets including legislators, mayor and civic officials
  5. Neighbors - businesses, homes in the immediate geographic location
  6. News media

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