PHOTO OPPORTUNITY
Information contact: [your contact name phone, cell phone, email]
What: [name of happening]
Who: [name people involved]
Why: [reason for happening]
Where: [give location]
When: [give time]
We invite your coverage.
Note: be sure to be available to respond to the press. Also, know what to do and say when the press calls. If you are not going to be available, give the contact name and information of a second person who will be available.
Photo Opportunity Sample A
PHOTO OPPORTUNITY
Information contact: Paula Press Agent, pr@prhelper.com; 555-777-9999, cell 555-777-9998
Caesar Celebrity will join Citytown 9-year-old twins Arnold and Ann, victims of cancer, in a 5K fundraiser starting at 9 a.m. at NE corner of City Park.
The twins were granted their wish of having their favorite celebrity walk with them Sunday to support children with cancer. We invite your coverage.
Photo Opportunity Sample B
PHOTO OPPORTUNITY
Information contact: Paula Press Agent, pr@prhelper.com 555-777-9999, cell 555-777-9998
Jones Cattle Company will drive 1,000 longhorn steers from a pasture five miles north of Citytown along the interstate highway to Main Street to the county fairgrounds. The drive will start at 8 a.m. Saturday, April 10 and continue until approximately 11 a.m.
Your coverage is invited. Please do not fly helicopters low over cattle to avoid danger of stampede.
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