For At Home Business:
[ INSERT YOUR COMPANY NAME] delivers all of our services to our customers. Our in-home office is cost effective for the business without being inconvenient or inaccessible our customers.
Price:
The price for [INSERT YOUR COMPANY NAME] products and services is based upon a thorough and detailed analysis of costs versus expense. [INSERT YOUR COMPANY NAME ] has conducted a detailed analysis of our costs as well as of the prices of our closest competitors. We have determined that our pricing is competitive as well as profitable for our business.
Promotion:
[INSERT YOUR COMPANY NAME] promotional strategies reach our target customers to accomplish our marketing objectives. These strategies may reach all of the target customers, or some of them. However, each objective and each market audience is targeted by at least one of the strategies in the three areas given below. Our primary audiences will be the targets of the majority of the strategies/tactics while the secondary and tertiary audiences receive less attention. Also, strategies for reaching primary audiences may differ from those designed to reach secondary and tertiary audiences.
[Select appropriate strategies from each category below. Budget for each strategy.)
(Click on each strategy for more detailed information.]
SAMPLE:
| Sales strategies | Audience Target | Cost |
|---|---|---|
| Business cards | All | $500 |
| Business signage | All | $1500 |
| Coupons | Primary/secondary | $1000 |
| Free sampling | Primary | $500 |
| Promotional gifts | Primary | $300 |
| Sales credits | Primary | $500 |
| Sales kits, leave behinds and promotional DVDs | Primary | $2500 |
| Trade Shows | Primary/secondary | $7500 |
| Media strategies | Audience Target | Cost |
|---|---|---|
| Billboard advertising | All | $15,000 |
| Database advertising | Primary | $1,000 |
| Direct mail advertising | Primary | $5,000 |
| Magazine advertising | Primary | $12,000 |
| Newspaper advertising | Primary/secondary | $14,000 |
| Public relations activities | Primary | $1,500 |
| Radio advertising | Primary/secondary | $15,000 |
| Television advertising | Primary/secondary | $30,000 |
| Website advertising | Primary/secondary | $3,000 |
| Participation strategies | ||
|---|---|---|
| Events | Primary | $2,500 |
| Memberships | Primary/secondary | $500 |
| Chambers of commerce Professional organizations Community charities Civic organizations |
||
| Seminars | Primary | $2,500 |
| Sponsorships | Primary/secondary | $1,200 |
Management Timeline
Responsibility for each of the tasks in the [Insert INSERT YOUR COMPANY NAME] marketing plan is assigned to the person or persons most suited to the task. Tasks are assigned by start and end-dates on a 12-month timeline. Each task includes a completion date. Some tasks such as writing and distributing press releases may be continuing.
| Action | Person Responsible | Due Date | Completion Date |
|---|---|---|---|
| Sample: Create logo |
JH | 1/1/20xx | 2/15/20xx |
Budget Summary
[Give budget numbers for all elements listed in the marketing plan]
| SAMPLE | |
|---|---|
| Logo design | $500 |
| Stationery and cards | $500 |
| Building signage | $800 |
| Sales kits | $5000 |
| Open house | $2500 |
| Newspaper advertising | $12,000 |
| Radio advertising | $25,000 |
| Ad Production | $3000 |
| Website design | $2500 |
| Website maintenance | $1200 |
| Database development | $5000 |
| Total | $58,000 |
Page 3 of 3
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