Tips for soliciting sponsorships/donations
It is important to remember that sponsorship is a two-way street.
We all like to be recognized and thanked for what we do.
Be prepared to give value in return for the sponsorship/donation - you'll be surprised at how much further you get.
Checklist for request for sponsorship
1. Include information about the organization asking for the donation. What it is, how it began, how it is funded. Make sure the sponsor knows you are legitimate.
2. Tell who will benefit from the sponsorship. The more specific you are about how the sponsorship money will be used and who will benefit, the better your chances of success. Give the potential donor/sponsor an excellent rationale for spending with your group.
3. Recognize and thank donors. Although inclusion in TV and radio advertising is good, most people like recognition in print best. The reason: an article, flier or certificate can be copied and sent to friends, included on the company website or framed for the office wall. Best are things that increase the audience for recognition, and work as lasting reminders.
4. Think of all the ways you can offer recognition in writing to your sponsors. Make posters. Make fliers. Make plaques and certificates. Develop a newsletter, mail it out and post it on the website. Write press releases, include names, mail them and post them on the website.
5. Include VIP treatment. Everybody likes to feel special. Come up with some sponsor perks like free, up-front parking, special seating, private parties, special gifts.
Page 2 of 3
"Though we've never met, you all are playing a major role in my development as a Public Relations and Marketing business woman . . . I have claimed you all as my virtual mentors, learning a wealth of information from your site."
-- Aidah, Z.M., New York City, NY.
"The information here is better than our university textbook," - Sandy K., Denver CO
"Your site is informative, helpful and professional. It's the best on the web. I use it everyday. Thank you!" Rick, G. -- Los Angeles, CA
"I really love the information on your website! I am using the template on your site for my RFP for PR services. I think it’s great and it’s going to save me and my team a great deal of time." -- Sean P., Portland Oregon.
"Hi Lynn, I just came across your site (via google search for 'sweepstakes rules template') and am really impressed with what you and Rhonda have put together. It is a great resource that I'm sure I will use again and again. Congrats on a great site and thanks for your help!" -- Rob H., Owensboro, KY
"You're a lifesaver!" -- M.J., NY,NY
