Free positive publicity is good for business.
Getting there is all about planning
Getting free publicity
- Awareness The mass media reaches a huge audience, which brings awareness of your business, product, service or idea to top of mind - It doesn't matter how good you are if people don't know about what you're offering.
- Price You don't pay when the press prints information about your product, service or idea. It's free advertising. This means a lot when budget matters!
- Credibility Establishing a loyal, trusting, long-term relationship with clients, donors and customers is critical. News reports provide credibility you can't buy. We believe what we see and read in the press!
photo by Pulitzer Prize winner Joe Marquette