Be clear
Don't' be cute or creative; Just the facts, ma'am or sir
Don't waste time writing headlines; They take up time and space and will not be used
State the facts accurately
Be brief
Be specific
Give your contact name, phone number and email at the top of the page; This is the person the reporter should contact for more information
Give the 5 W's + How
Who - who are the players? Identify by name and title and/or identifying phrase
What - what is this about? What is happening?
Why - why is this important - why is this happening - why is it news
Where - where is this happening
When - when is this happening
How - how did this come about
How much - is there a cost or is it free
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