News is NOT what already happened
News is information that we can relate to, that we can learn something from; it is information that is meaningful to the people who read, watch or listen to the news source.
People who read large metropolitan daily newspapers and online information sources, and who watch national news, expect to find facts that help them understand issues, become informed about governments and learn about favorite major league teams.
People who read local weekly papers and online information sources, and who watch local news, expect to be made aware of what is happening in their local neighborhoods and towns that could affect them.
News is NOT irrelevant
News is also about:
Conflict, violence, scandal, sex
News brings us information about events which inspire feelings of fear or guilt such as violence, conflict, scandal, and sex-scandals.
Celebrity
News is about heroes, idols, movie stars, "larger than life" figures that we want to know more about or want to associate with.
Action
News is about sports and adventure, leisure activities and entertainment.
Human interest
Achievement, struggle, overcoming great odds, adventure, humor, children and animals.
News is about overcoming odds. Warm fuzzy news stories revolve around children and animals because they make us feel good about taking care of the most helpless members of our society. News also lets us know when they are in jeopardy.
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