Promotions: Top Of Mind
Elvis Presley's Birthday!
Coffee Gourmet International Month!
Diet Resolution Week!
Promotions- Added Value Brings Business!
Promotions are opportunities created to expand awareness and increase business through efforts aimed at building "Top of Mind awareness." Top of Mind, or brand awareness, occurs when people think about you first when they need a product or service. For example, Top of Mind is when people think Nike first when they think about tennis shoes.
A great way to do build Top of Mind for your business is through promotions - adding value by giving your customers something extra that they can use to save money, participate in a fun event and/or win prizes! Giving customers something extra builds awareness and brings in business. It builds loyalty because repeat customers support companies that care about them.
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