Your Marketing Plan
Here are the questions the marketing plan answers:
- What do we have to market?
- Why is it a good idea?
- What is the current market situation?
- Who will buy it or use it?
- Why will they buy or use it?
- How will they get it?
- How much will it cost?
What is a marketing plan and what will it do for me?
Your marketing plan is the blueprint you create that tells you exactly what you've got, who wants it, why they want it, where they are, and how you are going to get them off the couch and into your website or place of business with the intent to buy.
Also, should you happen to need some money from a bank or an investor, a solid marketing plan will be expected.
A very valuable document indeed!
You can create a plan for your product, service or idea by following these 10 steps.
Step 1: What do I have to market?
Answer this question in your situation overview
This is a clear, concise overview of your situation and statement of your rationale for marketing the product, idea or service.
- Be very specific. Start with a description of your product, service or idea. Be very clear and detailed in this description. It is critical to know exactly what you have to sell.
- Tell why you believe it is a good idea. Be sure and respond to the all important "so what?" Talk about what makes your idea better than other, similar ideas already on the market. Be as detailed as you can. It's important to know how you are different and better than the competition.
- Describe who you think wants or needs it and why. This will be the beginning of your audience analysis.
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