Internal Examples:
|
Internal Strengths |
Internal Weaknesses |
|---|---|
|
Experienced management |
Management staff limited to 2 |
|
High level of customer service & experienced staff |
50% of employees will retire in 5 years or less |
|
Computer upgrades/software |
Staff training not complete, no customer database |
|
Excellent company credit rating |
High capital cost in new equipment |
|
Excellent, tested product design |
Limited shelf life, Only one product, no add-ons to help defray cost |
|
All licenses/inspections obtained |
Parking limited |
External opportunities and threats
Opportunities and Threats relate to external factors which are not controllable.
Opportunities and threats are directly related to market trends. They include the competition, and also relate to such things as road openings and closings, environmental issues, economic factors, changes in the law, consumer concerns, regulatory factors and restrictions, social issues and technological changes.
External Examples:
|
External Threats Limited competition |
External Opportunities Competition well established |
| Trends show demand up for service & growing in national popularity | No name recognition |
| Spending trend up for service | Competition price low |
| Economy growing | Local plant shutdown imminent |
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