It is currently Thu Jul 29, 2010 5:24 am
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Advertising
Good advertising in a nutshell consists of strong, repetitive message in the right place, at the right time, aimed at the right audience.
Moderator: Clint
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Last post by JamesHenderson
Tue Dec 22, 2009 5:00 am
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Company Morale
Research shows that, for the most part, employees want the same things from an employer- a clean, safe workplace, fair wages, interesting work that presents some challenge, respect from co-workers and management, recognition for a job well done and the chance to move up the career ladder.
Moderator: Clint
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Crisis
A crisis is a situation that often develops unexpectedly and which may affect the safety of people or property within the company, and which also may have a negative impact on the organization.
Moderator: Clint
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Events
According to the Small Business Administration (SBA) more than half of small businesses fail in the first year. And by the end of the first five years, that number rises to 95%. One big reason is often a poor marketing plan.
Moderator: Clint
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Last post by rsheya
Tue Oct 13, 2009 10:13 pm
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Marketing
According to the Small Business Administration (SBA) more than half of small businesses fail in the first year. And by the end of the first five years, that number rises to 95%. One big reason is often a poor marketing plan.
Moderator: Clint
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Non-Profit
Cause marketing is the new buzz word for engaging in efforts aimed at the public good. Generally, non-profit groups organize around a cause and market it just like any commercial venture – the difference is in the funding. Successful non-profits know how to raise money!
Moderator: Clint
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Promotions
Promotions are opportunities created to expand awareness and increase business through efforts aimed at building "Top of Mind awareness." Top of Mind, or brand awareness, occurs when people think about you first when they need a product or service. For example, Top of Mind is when people think Nike first when they think about tennis shoes.
Moderator: Clint
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Last post by rsheya
Tue Oct 13, 2009 9:50 pm
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Publicity and Press
Free positive publicity is good for business.
Getting there is all about planning
Moderator: Clint
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Trade Shows
Trade shows provide the stage to show off your products to your customers. And, at trade shows, you get to indulge in the best, most effective sales tool there is: face-to-face interaction. You get to meet with your customers and they get to meet you. They get to touch, feel, smell and test your products, and you get to take orders on the spot!
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