Also known as cause marketing, these are ways business get involved in the community. Customers appreciate and support the businesses that support their community.
Here's an example of how your company can get involved in the community. Helping Hands.
People like to help others. In this promotion, employees work with community organizations helping disabled and senior citizens to beautify their neighborhoods. Some suggested tasks are:
Refinish playground equipment
Paint over graffiti
Paint and repair facilities used to house battered women
Wash windows and exterior of senior citizen homes
Yard cleanup for senior citizens
Painting and general clean up of homeless shelter
Plant flowers/shrubs, clean up landscaping in city parks
General clean up
Here are some additional ideas for becoming involved in your community. You may wish to produce these community events on your own, or become a sponsor of like events in your community. Look at sponsoring community events to see what you should expect.
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