Websites Bring Credibility
(and Customers!) to Business
Designing your Website
The vast majority of consumers today use the web to research products and services BEFORE they buy. They expect legitimate business to have a website. Even though your customers may ultimately buy at your physical location, the increase in use of the web by potential customers makes it absolutely necessary to maintain a site for your product or service. A website not only provides instant information to your customer, but important credibility for your business. A website means you are for real.
photo by David Cornwell
303-420-7102
Remember that today's consumer is in a big hurry. We are overwhelmed with work, family, school, children, meetings, moves, and a myriad of other duties and activities. We like things to be QUICK AND EASY. Your customer should be able to QUICKLY find what you are selling and EASILY understand your message.
Don't make me work to find out what you're selling.
Steps to Follow
Look on the web and find sites that are appealing to you. Think about what it is about the sites that attracts you to them.
Find 3 sites that are maintained by your competitors. Analyze what is effective, and, importantly, what is not.
Things to Consider
A website is primarily a visual medium. Thus effective website design relies on the same characteristics of good design used for any print material.
Audience
Who is the audience for your site, exactly? Is it men, women, teens? What age range do they represent? Where do they live? How? Can they afford the product or service? What do the sites tell you about their wants, needs, values, lifestyle? How does this audience match the audience for your product or service? How does it differ?
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