TV Advertising
More people watch television now than ever before. In fact, 90% of us get 90% of our information from TV. Here are a couple of other interesting TV statistics:
- 65.5% oget news from Local TV
- 28.3% get news from national TV networks
- 28.4% get news from newspapers
- 11.2% get news from Internet
- 4.7% get news from local radio
- There are 2. 73 television sets versus 2.55 people in a typical US household.(Nielsen Media Research 2006)
- Currently, 29% of U.S. households subscribe to satellite service alone while 58% of households subscribe only to cable (2006 Residential Cable/Satellite TV Customer Satisfaction Study/ consumeraffairs.com)
All this adds up to TV as excellent tool for advertisers.
Like radio, TV offers the advantage of drawing very specific groups of viewers. It is not difficult to figure out who is watching, and whether they are likely to be your customers! With the advent of cable and digital technology, the TV market has become very segmented -new channels reach very distinct audiences. This is good for advertisers who want to reach specific targets. Digital TV that allows integrated TV and Internet systems is in its infancy, but has the potential to create all sorts of new venues for advertisers from TV to Internet, to CD, to IPOD in just a few clicks.
If you know your audience, TV is very effective and a good use of your advertising dollar.
There are five major TV networks currently operating in the US: ABC, NBC, CBS, FOX and CNN. In addition, viewers in your area should have access to at least one public television station (PBS). All of these networks offer national news and entertainment programs. Local network stations, either owned by or affiliated with the five major networks, include sports and weather in locally produced newscasts.
Very few local network affiliates produce entertainment programming because it is so expensive. Some local affiliates produce early morning magazine format news shows that precede national shows like Good Morning America, Today and The Early Show.
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