Out of Home Advertising
A number of advertising vehicles are covered under the "Out of Home" moniker. These include:
- Bus/Transit Advertising
- Outdoor Advertising
- Permanent Bulletins
- Rotary Bulletins
- Poster
- Junior Poster
- In-Theater Movie Advertising
Bus/Transit Advertising
Bus showings are designed to reach a specific target market and provide a measurable reach and frequency.
An important consideration before committing to bus advertising is the flow of traffic in the community you wish to reach. Often all buses will begin at a central garage and branch out every day. Make sure that you find out exactly where the buses you are advertising on are going and when. You can then match the routes to the likely routes taken by your target audience(s).
Weather also plays a factor. In the dead of winter, or in a very rainy market, the cleanliness of the bus is very important.
photo by Pulitzer Prize winner Joe Marquette
Production of bus signs takes time. Make sure that you ask exactly what is needed, what the timeline will be to get your signs on the buses, and what the bus advertising company will supply in the way of production assistance. Find out exactly what you will be expected to pay for.
Most bus showings are for a specific period of time, set in weeks or months. Find out how long your signs will be expected to physically last, when they will be replaced due to weather or vandalism, and any costs involved. Design your sign to last for the time specified.
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